Spooner Physical Therapy
Story By Terry Cain, Steve Church, Marilou Nobley, Pinwheel Partners
April 2021
When there is consistency in delivering the brand promise, we know there is something special going on. In my experience at Spooner PT, over a 16-year timeframe, I have encountered multiple therapists, multiple technicians, administrators and offices. While receiving therapy for multiple back and shoulder injuries, along with weekend warrior recoveries, I was able to observe a sense of purpose from each employee as they drew me into my healing…
Our attention was drawn to an article that appeared in the Arizona Republic, dated July 19, 2020 entitled “How well is Arizona handling their virus?” Our interest was initially drawn to the article because David Adame, president and CEO of Chicanos Por La Causa, was interviewed. We view David as an outstanding leader as well as one of the true gentlemen we have been fortunate to know. And since we, Steve and Terry, spent over 80 years combined in a…..
One of our favorite concepts is that your brand walks around on two feet. What does this mean? Simply stated, it means that your employees are your brand and they are representing your brand every day as they interact with your stakeholders (co-workers, customers, suppliers and shareholders). But wait a minute here! How about all of the money your company spends on branding, marketing and advertising? If we already have a brand walking around on two feet, then why are…..
The genesis of our consulting practice is actually based on this question. One of our observations as we studied customer service across many industries, small, medium and large, public and private, had everything to do with this question. We noticed (and I’m sure many of you have as well) that as the customer, our experiences are typically very inconsistent when we interact with the SAME company or organization. Why is that? How can it be that we can have a…..
One of our favorite books is “The Art of Happiness at Work”, written by the Dalai Lama with Howard Cutler. There are many insights in this book that can help companies create an engaged and energized workforce. However, one particular thought really resonated with us, and we would like to share it here. Further, we highly recommend this book if you have not yet had a chance to read it. The Dalai Lama postulates that people work in companies…..
Welcome. Our names are Steve Church and Terry Cain, authors of The Pinwheel. We’re so happy to have you as a visitor to our site about our new book. This project is very special to us, and we hope to share some of that excitement with you here. We’ll be using this area of the site to interact with you about The Pinwheel, expanding on some of the topics in it and writing on some of the ideas related…..